One of the first obstacles that get’s in our way of moving forward with our dream is “I have no idea of what type of business to launch.”
Uncovering that brilliant business idea inside of you (I believe we all have one) is crucial if we are to gain the focus and motivation to go for this dream.
Our business idea can also make or break how successful our business is and most importantly determine if we create the lifestyle that we truly desire for our family
So how do you uncover what your brilliant business idea is? Here are 5 steps to get you started:
Clarity on Your “Why”
The most brilliant business ideas are built from the foundation of your “why.” The deep underlying drive behind why you want to start a business. As working moms we already have a strong “why” which is to provide financial security to our family or have more flexibility to spend the time we want with our kids.
Now we need to go a step further and determine the legacy we want to leave in the world with our business. It’s the “why” that makes us get of bed in the morning to do something we LOVE rather than something we feel like we “have” to do. When we don’t clearly understand our “why” then we take the risk of starting a business we don’t really like, but one we thought we “should” start, or think will make us the most money.
So before going any further determine what your “why” is for starting a business, the change you want to make in the world with it, and then build your business idea from there.
Reveal Your Gifts and Talents
Now you are clear on your “why” it’s time to uncover your greatest gifts and talents you have to offer the world. Embracing our gifts will help us to develop a business idea that we LOVE and feel absolute passion towards. It will also be one of the secret ingredients to making our business thrive and bring in the money.
Ask yourself these questions. What do you love doing? What are you naturally good at? What do people seek you out to help them with? Ask others what they see as your talents? Read my previous post on how to cultivate your greatest gifts through my 5-step GIFTS process.
A business idea must be in line with creating the type of lifestyle you would like as a business owner. Do you want to be able to travel and do your business from anywhere in the world. Or maybe too much travel is why you want to leave your job so you are looking for a business that would allow you to be at home the majority of the time. Would you love having a storefront where you get to interact and showcase your products to your clients on a daily basis? Are you looking to create more flexibility and freedom and do not want to be held to a 9-5 schedule. What is the lifestyle you want to create with your business? Having clarity on this from the beginning will ensure you don’t find yourself in a business a few months from now that feels like it just replaced your job. You want to make sure you build a business that creates that lifestyle you dream of.
You know what you’re good at, you know what your deep “why” is now it’s time to put these two together. Start by brainstorming all the business ideas you can possible think of that will showcase your biggest gifts and fulfill your why in some way. If you want to make life easier for new moms it might be developing a new product you wish you had had. If you want to help people have a more secure financial future you might use your great accounting skills to teach them how to manage their money for greatest wealth.
Don’t hold back. Brainstorm every possible idea you can think of. Even if it sounds crazy at first write it down. Some of the craziest ideas end up as highly successful businesses.
Share Your Idea
Once you have brainstormed your ideas pick the top 3 that most appeal to you. Then start to test them out. Share your idea with people. Your friends, family, acquaintances. Identify the type of person who would most likely be your customer for that particular idea and seek out their opinion. You might find them on online forums, or at local meet-up groups. Start to hang out where they do and seek their feedback on your idea and whether they would use it.
This is a great place to start to see if it is hitting a desire or need of your target market. Ask them what would make them buy or use it. Any ideas they have to make it more appealing or a better fit. You can start to get a feel for how your idea will be receive and ways you can improve on it. Once you start to get a feel on your business idea in these simple ways then it’s time to move on to more focused market research and testing your idea.
Taking the time to unveil a business idea that you and your target audience will LOVE, one that will allow you to share you greatest gifts and talents with the world and create the lifestyle you dream of is the basis of a building a brilliant business and life for you and your family.