Having a variety of small business advertising ideas at your fingertips is a necessity for any business owner who wants to build his business and succeed in his niche. While there are literally hundreds of ways to advertise your small business, focusing on a select few proven ideas will deliver the best results. Here are 7 quality small business advertising ideas to help you meet your goals.
Work with a Complementary Business
By working with a non-competing business on joint advertising ventures, you can reach more people and spend less for better results
Raise your prices
While this is a tricky area, your prices may actually be holding your business back in terms of growth. If your prices are too low, your potential customers may not see your business as one of quality. Study your competitors’ prices and make a decision about any adjustments you need to make to your own fee structure.
Piggyback on holidays and special events, such as back to school, Christmas, July 4th, and graduation, and advertise specifically to people who are focused on these things. This allows you to get a piece of that consumer spending.
Keep Your Advertising Relevant
Current events and trends reveal a lot about where consumers’ hearts and minds are. Use them in your advertising. Whether the concern is about severe weather or the environment, there is a way to work it into your marketing messages.
Put Limits on Your Advertising Efforts
By putting deadlines, quantity and time limits on your special offers, you are encouraging people to buy when you want them to. It also gives the idea of scarcity which is always powerful in sales.
Create Marketing Videos
One of the hottest trends on Google right now is video. Create a marketing video and post it on YouTube. There are so many great free and low-cost programs to help you create one quickly and easily. You will not only be appealing to the Google web crawlers, you will also be appealing to the legions of web searchers who simply would rather watch a video than read a text.
Use a Marketing Calendar
Set up a marketing calendar for your business so that you have the entire year of promotions planned out. Schedule start dates to work on preparation for promotions so that you are never caught unprepared again. Note the success of each promotion, so you have a reference for the future.
Put these tried and true small business advertising ideas to work for you. You will find that as you incorporate more and more innovative small business advertising ideas, your results will skyrocket.